Why you shouldn’t send cold emails from your marketing automation system

You want to hit the ground running with your new marketing automation system. You can’t wait to get started, to get those fresh leads in, to spread the good word. You’ve got heart, kid. But make sure you cover your bases before you start sending emails. The hard truth about cold emailing through your marketing automation system is that most people just don’t want to get your shiny new emails. They think it’s not relevant to their interests, a waste of their time, spam. That’s a hard pill to swallow. You just want to get your name and your brand … Read More

Crafting Successful Research for your Outreach Campaign

You have started to plot a course towards an email outreach campaign, but you need to figure out who you’re contacting before you can start generating leads. Quality research is crucial for a successful campaign, and targeted research can give your outreach the boost in effectiveness needed to propel you towards success. But what is targeted research? It’s simply the process of identifying which businesses would be most receptive to your outreach campaign, through analysis of your product or service and the demands of the market. Starting research for your campaign may seem intimidating, but it is fairly simple once … Read More

Account-based sales and marketing and why you need it

There’s a large gap between sales and marketing that’s becoming more and more apparent every year. Marketers are distinctly focused on the top of your sales funnel, specializing in the awareness and consideration stages of the buyer’s journey. Their content excels in drawing people in, but typically it’s a catch-all approach. Salespeople, on the other hand, are chiefly concerned with the bottom of your sales funnel. They’re great at personally closing deals and turning warm leads into happy customers — but they can’t be everywhere at once. We wont argue both roles are the lifeblood of your business. The middle … Read More

Starting an Email Outreach Campaign – Setting Goals and Managing Expectations

So you’re looking to do a cold outreach campaign, but you don’t know exactly where to start. It’s a daunting task if you’re just setting forth into the wide world of outbound email, but don’t worry, it’s manageable, and really quite simple. Start small. Divide your large project into small, simple steps, and nothing will seem impossible. So what’s step one then? Setting realistic and attainable goals for your first campaign will be the foundation of your entire outreach process — and by extension, your entire sales and marketing strategy going forward. The first thing to realize is that you’re … Read More